As a new advertising program AdX gaining interest amongst website publishers. Because AdX Program is offer best price for their advertising inventory. However joining with this program is not open for all. Only premium publishers of AdSense publisher will be eligible to use AdX Program.
WHAT IS AN ADX PROGRAM?
AdX Program is a real time marketplace where buyers and sellers stand in one place to trade in digital advertising space. This is an open and transparent way to bids for ads. And only premium publisher website will able to monetize their site with AdX Program. Google has some certified publishing partnership like Chitika, Kryptoads, MadAdsMedia, Nuffnnang etc. And if you don�t have Google AdSense but you are a premium publisher of those ads network then they will offer you to join AdX Program.
AdX Program ready to offer largest CPMs for your website up to $7+, however for getting eligibility you site must have approximately 30 million page views per months. And Google will directly offer you to join on AdX Program.
WHAT ARE THE DIFFERENCES BETWEEN ADSENSE AND ADX PROGRAM?
We know that AdSense is a popular ads network offering by Google. And you will get approval from Google AdSense team after fulfilling their certain terms and conditions. And with new Blog or website which is containing 10-20+ posts able to apply for AdSense. And lucky publishers are getting approval after few attempts. And in AdSense program they will share revenue from $68% content share and 51% search share. Google AdSense work with both CPM and CPC.
Conversely, AdX Program is a new program offered by Google which is getting popular. However you won�t able to apply for AdX Program directly. Only premium publishers of Google AdSense and others selective ad networks become qualify for AdX Program. But you don�t have to apply by yourself; rather they will offer you to join in AdX Program. Your Blog or Website must be more popular with huge page views will qualify for AdX Program. This program shares more revenue than Google AdSense. AdX Program uses a second price auction model, this means more demand should lead to higher rates. AdX Program only works with CPM rather than CPC.
