LONDON: Search giant Google has re-shaped its logo and says the new design will soon be seen across all its products just a month after a major restructuring of the company gave rise to Alphabet.
First they changed their name, now they have changed their logo. Google introduced a new sans-serif and slightly toned-down four-colour logo on Tuesday in the biggest redesign since 1999.
�Google has changed a lot over the past 17 years � from the range of our products to the evolution of their look and feel. And today we�re changing things up once again,� the company said in a blogpost.
The company said the redesign was meant to reflect the way that people interact with Google products across many different platforms, apps and devices.
�It doesn�t simply tell you that you�re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you�re talking, tapping or typing. Meanwhile, we�re bidding adieu to the little blue �g� icon and replacing it with a four-color �G� that matches the logo.�
The move comes just a month after a major restructuring of the company was unveiled. Google is now owned by Alphabet, a holding company created by founders Sergey Brin and Larry Page to separate their money-making search engine company from the loss-making, �moon shot� projects like robot cars, medical research and internet-delivering balloons.