Here we offer professional Google SEO recommendations and seo techniques to enhance Google position of a new website in the natural google look for, often referred to as the SERP.
Beginners will also find our Introduction to SEO and Search Motor Marketing content of interest (PDF file 124KB).
To enhance the Google position of any website we suggest getting professional SEO guidance from KSL Talking to at the outset. We'll choose the best Google SEO techniques and techniques for the seo of your website.
As a leading seo company, KSL Talking to takes into account the latest Google algorithm updates and our ethical SEO techniques are carefully tuned according to website age and existing weblink developing. We offer professional SEO guidance to increase the Google position of a new website as well as improving the Google exposure of older, more established web sites. Get in touch with us without obligation to discuss our affordable SEO services.
Adopting a maintainable approach to Google SEO marketing and website marketing will significantly increase visitors to your website, driving up sales. As a top seo company, we offer SEO consultancy to companies in London and the Thames Valley such as Surrey, Berkshire, Hampshire and Oxfordshire. To stay abreast of the latest SEO developments, we contribute to online SEO forums where top SEO companies share Online look for engine optimization techniques and recommendations.
Contact an SEO consultant at KSL Talking to for further help and specialist SEO guidance for boosting Google position by clicking here. We offer professional SEO consultancy at affordable rates and will happily demonstrate our portfolio of top 10 position sites in Google, Yahoo! and MSN to summarise our achievements.
Free Google SEO guidance with recommendations for website optimization and marketing aimed at new web websites is provided below:-
Search Motor Helpful Website Design
When determining the best Google SEO techniques for a website, start by verifying whether it is look for engine friendly. This is a measure of how well inner website material is designed and targeted and how easy it is for robots to spider and catalog individual sites. When verifying your own website, pay particular attention to inner hyperlinks and the style of your website routing program. Here are some useful recommendations to help in developing look for search engines friendly website:-
Check Website Navigation -
It's worth verifying the style of your site's routing program to ensure that all webpages of your website can be found and indexed by Google. We suggest using the SEO Chat weblink analyser device which simulates how look for search engines spider crawls your website. Select "internal links" under "type of hyperlinks to return" and enter your home-page URL, then click "show links".
Then ensure that all inner hyperlinks which are accessible from your home-page are listed in the tool's outcomes. If creeping issues are evident (I.E. some or all of the inner hyperlinks from your home-page are not found), contact KSL Talking to for professional help to redesign your website routing program to make it more look for engine friendly. Issues with website routing and inner connecting can adversely effect SEO and lead to much reduced visitors.
Avoid JavaScript Web Navigation Systems -
The use of JavaScript routing systems can cause issues by preventing robots from fully listing (crawling) the material of your website. If your website uses JavaScript DHTML routing program, ensure that you implement a fixed written text weblink sitemap to allow full website access to robots, allowing them to find and catalog all your material.
Avoid Supports -
As a Google professional, I continually advise clients to prevent using Supports based web style. There's no doubt that Supports make for bad SEO by causing website accessibility and usability issues. Even a well optimized web style will struggle to achieve a higher google look for positioning, compared to a non-Frames web style, even with proper use of the <NOFRAMES> tag for alternative material. Consider an example of where the routing program of a website is in Structure A and the website material is in Structure B.
In the example (right) the Page Content Structure (B) is now look for engine indexed as a totally different web page to the Navigation Structure (A). Hence when visitor's reach the material Structure from natural google look for they are left without any website routing as the Frameset is not constructed properly. This is a website accessibility disaster and Supports prove little better for SEO either!
Avoid Dynamically Produced Content -
Very lengthy dynamically generated web page URL's are much harder for some look for search engines to catalog. When choosing an database driven Online Shop or Content Management System (CMS) try to pick one which creates fixed HTML webpages like material.htm, material.html, material.asp, material.php or similar, rather than dynamic URLs like the one below: http://mysite.com/?product=21
Incidentally, if your online shop creates dynamic webpages, it is still possible to use Mod re-write on an Apache web server to convert these webpages to look for engine friendly URL's. To help with this study our content on 301 blows.
Importance of Valid HTML Rule -
Implementing valid HTML code will enhance look for engine friendliness, reducing the likelihood of website creeping and listing issues. It's always worth validating HTML code on the most influential webpages of your website using the W3C validator device. Whilst some HTML errors may not affect the ability of robots to spider and catalog your website; some errors can stop Googlebot in its tracks and cause serious issues such as partial website listing.
Avoid Search Motor Penalties -
to combat keyword and key phrase filling many look for search engines have implemented junk penalties and filters. Extreme repetition of exact keyword and key phrase terms, can trigger a keyword and key phrase filling junk charge. In reality, this is likely to result in the web site not position for the focus on keyword and key phrase term, but it can also reduce the Google believe in of the website as a whole. Keyword density, as a rule should be kept below 6%. Even 2 - 3% works well in Google if the website involved has built up sufficient believe in through acquiring great quality hyperlinks.
Target Website Content -
A look for engine spider has milliseconds to decide what a website is about. It is therefore essential that each website web page has a well written HTML title (66 figures highest possible such as spaces) and Meta information (maximum length of 250 characters). The Meta information should study well and be designed to attract visitors, not just a list of search phrases or spam! The Meta information should depict what the website is about and use the main focus on search phrases in a grammatically correct sentence.
Quality Website Copywriting -
The more unique and useful the material of a web site, the higher it will likely position in Google. Google assess the great high quality of website copywriting in a number of ways, such as the time spent by visitors on a web site after it has been selected from the SERP outcomes. In addition, great quality unique material attracts natural hyperlinks from other sites to your website which can significantly increase look for engine exposure and visitors.
Text Link Sitemap -
Implement a sitemap using fixed backlinks (hyperlinks) and weblink to it using a fixed hyperlink from your home-page. The sitemap should contain a categorised list of all webpages contained in your website using fixed backlinks. The anchor-text used for each weblink should accurately reflect the material of the website involved using one or two relevant search phrases.
Create a Google Sitemap -
We suggest implementing a Google sitemap to inform Google about the relative importance of your material on a web page by web page basis and how often your website is updated, with a view to encouraging Googlebot to visit your website more often and in a more predictable manner.
If you're not an XML professional, a Google sitemap can be generated quickly and easily by visiting http://www.xml-sitemaps.com/ and entering your home-page URL. You'll then need to save the compressed sitemap.xml.gz file to the root listing of your ISP web space. You'll then need to set up a Google Website owner Tools Account from which you can submit your sitemap to Google.
Submitting a Google sitemap will assist with the Google listing of your website. A Google sitemap lets you inform Google which of your sites are most important (by setting a <priority> value of between 0.0 and 1.0 for each URL; where 1.0 is the most important) and how often your material is updated by means of the <changefreq> tag. This helps to facilitate a smarter Googlebot spider of your sector and to achieve a fresher Google cache of your URLs. In practice, Googlebot seems to be a bit of a law unto itself and doesn't always seem to act upon the Google Sitemap <changefreq> entry to increase creeping rate, especially where the website involved has few inbound links!
Avoid automatic blows -
Avoid a Google charge by using a 301 re-direct if you intend redirecting visitors to another website sector. Never use automated Meta Refresh blows or JavaScript to redirect visitors as Google may incorrectly determine that you are using doorway webpages and ban your sector.
Website copy material -
Wherever possible, try to prevent copy material on other website websites, copy webpages (including multiple webpages on the same sector with extremely similar content) or mirror sites as these can cause issues with Supplemental Leads to Google.
Read Google Website owner Guidelines -
To enhance Google position and prevent a Google charge, new web sites should adhere to Google Website owner Guidelines.
Link Building
As a Google professional, I believe the best SEO strategy to promote a new website is to prevent excessive mutual connecting particularly in the early days and to concentrate on more maintainable SEO techniques for website marketing to spread the risk. Try to acquire top great quality one way hyperlinks from power sites, great quality web internet directories and from writing and article marketing sites, as these often offer totally free promotional hyperlinks to the author.
What are great quality links?
In general, great quality hyperlinks are one way hyperlinks (non reciprocated links) from sites which are leaders in their particular field. Authority sites will usually have a top Google position and often a higher Page Rank (5 or more) due to the strength of their back hyperlinks. Authority sites typically have a great Google Trust Rank, as sites which offer unique niche material and in some cases Web 2.0 functionality.
Cornell University Authoritative Website article
Links from power sites -
It has been shown that a totally free listing in the Google listing http://www.dmoz.org can dramatically increase Google exposure, as can acquiring hyperlinks from Google reliable sites such as .edu and .gov sites. The hyperlinks below will help you find totally free internet directories and writing and article marketing sites to assist in the marketing of your website:-
Free web directories
High PR top web directories
Directory of best writing and article marketing sites
Competitor Back-link Research
Another professional Google SEO tip for great quality connecting is to analysis who hyperlinks to your competitor's sites and then apply for listings on the same sites and web internet directories. This process often forms a significant part in any SEO campaign. For effective "competitor backlink research" choose sites which already have a top position in Google and then enter the full sector address into a Google Site Explorer window to get a full list of all their backlinks or use the link: command in a regular Yahoo! or MSN look for window:-
link:http://www.thedomain.com
Obviously, you'll need to replace "www.thedomain.com" with the sector address for which you wish to do opponent backlink analysis.
Backlink Core Text Analysis Tool
A new SEO device "Link Diagnosis" is available to analyse backlinks such as anchor-text and nofollow hyperlinks. This is useful analyser if you want to know what search phrases your competitor's website is optimized for, or want to check your own anchor-text keyword and key phrase diversity:-
Backlink anchor-text weblink analyser SEO tool
Risks of Reciprocal Link Building Campaigns
For Google SEO, mutual connecting strategies now offer few benefits following the Google algorithm updates in 2007 and 2008 and a number of threats and dangers exist with mutual connecting.
There is strong evidence that adding large numbers of identical mutual hyperlinks in a short time frame without getting enough great quality one way hyperlinks can lead to a Google charge. Many Real Estate agents found this out to their cost in 2006.
The risk of a Google charge is higher if mutual exchanging links is undertaken with low great quality web sites such as weblink farms, Google banned sites or excessively with sites having an unrelated theme. However, excessive mutual connecting even with similar theme sites is still to be avoided.
In particular, it is very risky to overuse the same weblink anchor-text or even the same search phrases when developing mutual hyperlinks as this often triggers a Google backlink over optimization charge (BLOOP) as Google sees this as an attempt to artificially manipulate SERP placement, a violation of Google webmaster recommendations.
Recovering from a Google over optimization charge is difficult without professional help and guidance. It usually involves removing mutual weblink internet directories on the affected website and developing more great quality one way hyperlinks from Google reliable sites. Then it's a case of waiting for the benefits of those reliable hyperlinks to outweigh the inappropriate use of mutual connecting. Our guidance is to appreciate the threats and dangers of mutual connecting strategies when seeking to raise Google position.
On-Page SEO Tips
On-site optimization or on-page SEO involves the seo of website material to attract more qualified visitors (potential buyers).
Recommended SEO techniques for new web sites differ from established sites, since new websites are often affected by the Google Sand pit filter. This anti-spam filter reduces the Google position of a brand new website for a period of between 6 to 9 months. During this time, the best SEO guidance for the effective marketing and marketing of any new website sector is to select less competitive long-tail search phrases for on sites material optimization. Both the Google Adwords keyword and key phrase selection device and Wordtracker can assist you in choosing niche search phrases.
The most successful Google SEO techniques for new web sites concentrate on developing great quality, unique website material targeting less popular long-tail search phrases. Read our content on long-tail keyword and key phrase theory for more information.
Further professional recommendations for Online look for engine optimization include:-
Avoiding excessive keyword and key phrase repetition and all forms of keyword and key phrase filling in web page material and image ALT tags
Avoiding keyword and key phrase junk and over look for engine optimized web page material until "out of the Google Sandbox" (read our Google Sand pit content for further Google SEO advice)
Writing a descriptive HTML title of 64 figures maximum
Writing a well written Meta Description of around 200 - 250 figures lengthy such as spaces
Avoiding the use of more than one <H1> tag and any form of keyword and key phrase filling in <H2> titles
Keeping keyword and key phrase density down to below 5% as a rough rule. Check using Ranks.nl SEO tools
Web Analytics
Recommended SEO Articles
More suggested SEO resources and articles for improving Google position and website exposure in the natural google look for (SERP) are listed below. Some of the articles are lengthy, buact are a "must read" to get a good understanding of ethical SEO techniques to enhance website rankings in a maintainable, repeatable manner.
SEO MOZ : google look for positioning factors * strongly suggested *
SEO recommendations for beginners
SEO made easy
Still need a Google professional to help? At KSL Talking to we offer affordable telephone consultations at �50 per hour + VAT. We also produce detailed Google SEO reports specifically for one or more web websites, providing clear recommendations to enhance Online look for engine placement. Get in touch with us for a without obligation consultation. ajmlseotips.blogspot.com