�White hat� website optimizers often enhance the functionality of a website, help make excellent material, or make websites faster, which is excellent for both customers and google. Good seo can also mean excellent marketing: thinking about creative methods to make a website more powerful, which can help with google as well as social networking. The net result of creating an excellent website is often greater awareness of that website on the web, which can convert into more individuals connecting to or visiting a website.
The opposite of �white hat� SEO is something called 'red hat webspam� (we say �webspam� to distinguish it from email spam). In the pursuit of greater positions or traffic, a few websites use methods that do not benefit customers, where the intent is to look for shortcuts or problems that would rank webpages greater than they deserve to be rated. We see all sorts of webspam methods every day, from keyword and key phrase filling to link schemes that attempt to drive websites greater in positions.
The objective of many of our position changes is to help searchers discover websites that provide an excellent consumer encounter and meet their information needs. We also want the �good guys� creating excellent websites for customers, not just methods, to see their effort compensated. To that end we�ve released Panda changes that successfully returned higher-quality websites in look for. And a few months ago we released a web page layout criteria that reduces positions for websites that do not make much material available �above the fold.�
In the next few days, we�re releasing an important criteria modify focused at webspam. The modify will decrease positions for websites that we believe are breaking Google�s existing great quality guidelines. We�ve always focused webspam in our positions, and this criteria represents another improvement in our efforts to reduce webspam and promote top great quality material. While we can't divulge specific alerts because we don't want and give individuals a way to game our look for and intensify the encounter for customers, our advice for website owners is to pay attention to developing top great quality websites that make a excellent consumer encounter and employ white-colored hat SEO methods instead of interesting in aggressive webspam methods.
Here�s an example of a webspam tactic like keyword and key phrase filling taken from a website that will be suffering from this change:
Of course, most websites suffering from this modify aren�t so obvious. Here is an example of a website with unusual connecting styles that is also suffering from this modify. Observe that if you try to read the writing loudly you�ll discover that the outgoing links are completely irrelevant to the actual material, and in fact the site written text has been �spun� beyond recognition:
Sites suffering from this modify might not be easily identifiable as spamming without deep analysis or expertise, but the common thread is that these websites are doing much more than white-colored hat SEO; we believe they are interesting in webspam methods to control look for positioning positions.
The modify will go live for all 'languages' at the same time. For context, the initial Panda modify impacted about 12% of issues to a significant degree; this criteria impacts about 3.1% of issues in English to a level that a frequent customer might notice. The modify impacts approximately 3% of issues in 'languages' such as German, Chinese, and Persia, but the impact is greater in more heavily-spammed 'languages'. For example, 5% of Polish issues modify to a level that a frequent customer might notice.
We want individuals doing white-colored hat seo (or even no seo at all) to be free to pay attention to developing amazing, powerful web websites. As always, we�ll keep our ears open for feedback on methods to iterate and enhance our position methods toward that objective. ajmlseotips.blogspot.com