Let me be perfectly clear. I didn�t coin the term �search engine marketing.� I don�t know who did. But I helped popularize it, in part by consciously used it in my writings and when speaking. When the search marketing industry group SEMPO was formed in 2003, I wrote much of the first SEMPO glossary, which at the time described search engine marketing and SEM as:
Search Engine Marketing: The act of marketing a web site via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities. SEM: Acroymn for search engine marketing and may also be used to refer to a person or company that does search engine marketing (i.e.., �They�re an SEM firm)FYI, the current definition still maintains SEM as an umbrella term:
SEM: Acronym for �Search Engine Marketing.� A form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. When this term is used to describe an individual, it stands for �Search Engine Marketer� or one who performs SEM.ajmalseotipsandtricks.blogspot.com