Blogging Tips: customer lifetime value

Showing posts with label customer lifetime value. Show all posts

Beacons: A Paradigm Shift for Brand Communication

In 2014, 2.6 billion people were using smartphones. By 2020, that number is expected to skyrocket to 6.1 billion � or 70% of the world�s po...

There�s no doubt that free trials are an effective strategy for companies looking to acquire new customers. According to Totango , 44% of S...

At first glance, discounting your SaaS product can seem like a great way to undercut your competition and take a greater share of your targe...

Subscription companies face a lot of challenges. Chief among them is developing a service that meets a customer need and convincing a large ...

Free or discounted trials are a great way to attract new customers, especially for SaaS and other subscription companies. While successful s...

One of the greatest differences � and challenges � between one-time sale and subscription models is keeping customers engaged over the long-...