When you set up your first blog, you need to learn how to make it perform well. But to bring in more visitors and make more money, you need to be able to analyze how your blog is doing. You could look at a basic metric, such as the numbers of visitors your site receives and think that it shows your blog is performing well. However, if you delve deeper into the important data, you could discover that your blog isn't as popular as you first think. Learning about web analytics will help you to get more insight into your blog's performance. And once you know how your site is doing and why, you'll be able to address any problems.
Understand the Basics of Analytics
Take a Course
Web analytics can be extremely complicated, especially when you're trying to learn a new system, such as Google Analytics. If you don't know where to start, it could be a good idea to take a course to help you learn. You don't have to attend any classes or give up too much of your free time. Most web analytics courses are available to do online, and you often have access to the materials for up to a year. You can complete the materials in your own time, whenever and wherever you like. Usually the course is compatible with mobile devices, so you can take it with you when you're traveling.
Use Your Skills to Identify Issues and Make Improvements
Once you know what you're doing, you can apply your new skills to your blog. Using Google Analytics or your chosen program, you can view and analyze data from your website. Using your new knowledge, you should be able to identify what's going wrong and how you can fix it. You might notice, for example, that you have a high bounce rate. This could indicate that your pay per click ads aren't representative of your blog or that your landing page puts people off.
Continue to Monitor Your Blog
You might have given your blog an overhaul to improve its performance. But that's not the end of the road. You should keep looking at the incoming data about your visitors and their behavior. People's preferences and habits change. So your successful blog setup could soon turn around and have people going elsewhere if you aren't careful.
Web analytics is an essential skill if you want to run a successful blog. Start learning how to monitor and improve your site's performance if you want more visitors.
