When a online look for engine returns its look for, it gives you two types: natural and compensated. Organic look for are the Website results that most closely match the person's look for question based on importance. Also called �natural� look for, ranking high in the natural outcomes is what SEO is all about.
Paid outcomes are basically advertisements � the Web online marketers have compensated to have their Web pages display for certain search phrases, so these results show up when someone runs a look for question containing those search phrases.
On a look for web page, you can tell compensated outcomes from natural ones because google set apart the compensated results, putting them above or to the right of the natural outcomes, or giving them a tinted background, border lines, or other visual clues. The following figure shows the distinction between compensated results and natural outcomes.
A google from Google and Yahoo! with natural and compensated outcomes highlighted.
The typical Web user might not realize they�re looking at apples and orange when they get their look for. Knowing the distinction enables a browser to make a better informed decision about the relevancy of a result. Additionally, because the compensated outcomes are advertising, they may actually be more useful to a shopping browser than a specialist (as google favor research results).
