This is another post that motivated by many questions I saw on boards. The conditions of SEO, SEM and SMO have many internet professional and SEO beginner got in misunderstandings. So I think I will malfunction these 3 conditions from my own knowledge about them.
Search Motor Marketing (SEO)
In short, SEO is methods and methods used to improve site's visitors and its appearance on search search engines outcomes. There are two methods of SEO; on-page and off-page. On web page method contains search phrases, headline tag, meta tag and information, keyword and key phrase solidity, going labels, web design and original material.
Meanwhile, off-page optimization contains blog opinion, community publishing, listing distribution, writing and submitting articles, web 2.0 and also search search engines look for engine optimization (SEM) and public networking optimization (SMO). I know some people say that SEM is a wide idea that contains SEO in it. But I think it�s the other way around. So you decide yourself which one is right for you, but still, they are only conditions, the only thing you should care about is how to apply them. So, let us move to our second information.
Search Motor Marketing (SEM)
According to Wikipedia, SEM is �a form of internet marketing that includes the promotion of websites by increasing their exposure in search search engines look for pages (SERPs) through optimization (both on-page and off-page) as well as through promotion (paid positions, contextual promotion, and compensated inclusions).� SEM offers 3 methods; Pay-Per-Click (PPC), Paid Addition and Search Motor Advertising. When using Google Statistics, traffics come from SEM methods will appear in non-organic look for. These compensated links will cost you quite a lot of cash but work really excellent to generate visitors and improve web pagerank, especially if you use Google Adword.
Social Press Marketing (SMO)
SMO represents advertising your goods and services on public media websites with the purpose to entice exclusive visitors to web page material. The public media websites could be Tweets, Facebook or myspace, YouTube, Pinterest, Instagram or public bookmarkings such as Stumbleupon or Stumbleupon. I can say that now public media websites hold a big part of producing traffics and indexed better by Google. The more you get �Likes� on Facebook or myspace web page, the better your respected by Google. This is the advantage of SMO; you will get higher visitors by going popular.
While there are many conversations about whether SEO, SEM and SMO should combine, I think when you are advertising your web page, items or service, the best way to do it is by use these 3 methods. Applying only 1-2 methods may provide you with excellent result but not maximum. What do you think? Provide me your thoughts about this subject, I can use more info on this subject.