s for Google and Google to be similar or different? According to Jesse Driscoll Burns of Search Mojo, there are both resemblances and differences when doing SEO for Google and Google. She adds that Google has many opportunities over Google but that it also has its share of difficulties.
On the likeness side, one example is that the same sitemap can work in both Google and Google. One example of a difference between the two is that with Google Purchasing, it�s a free download; Google Purchasing on the other hand, is paid only.
In regards to on-page factors, Rand Fishkin of SEOmoz did an extensive study and discovered that, surprisingly, the on-page changes customers make really do not boost positions in either Google or Google. Instead, both engines place more weight on exact match websites and the wide range of websites that customers have back hyperlinks from.
For Google specifically, Driscoll Burns says a good principle is to have many back hyperlinks from the wide range of websites, as opposed to having lots of hyperlinks from the single domain. Bing�s Webmaster Tools, which we are told will be getting a update soon, have a tool that places value on back hyperlinks. This helps SEOs understand what type of hyperlinks Google values the most.
Although some individuals still only concentrate on Google, Driscoll Burns suggests individuals to begin thinking about Google.
�I think a lot of individuals have been somewhat ignoring Google and probably shouldn�t, because it really does have some value, � she says.
What are your SEO difficulties for Google and Bing?
