Search engines has tried a list of criteria changes. Over the past few years, these changes have of course straight impacted the way SEO works. If we discuss more accurate conditions, we see that search phrases, back-links and anchor-text are some of the conditions that have been very prominent, effective in the seo world. However, with continuous changes in the Google�s criteria and position system, these weighting of these aspects has modified considerably over time.
If you remember after the popular Search engines Panda and Search engines Penguin up-dates, backlink building was considerably totally modified by the release of new, more genuine and efficient methods by Search engines. Furthermore, SEO experts are now indicating that anchor-text is perhaps reducing in importance and is now being modified by co-citation and co-occurrence, as many SEO experts and experts believe
What is Co-Citation?
As unusual as it may sound, co-citation represents the procedure of backlink building without real hyperlinks. Compared with anchor-text, where real hyperlinks were included in words or words, co-citation does not actually have to include real confident hyperlinks to your blog or website.
More accurately, the procedure of co-citation represents the resemblances found between two websites, depending on a third-party web site that efficiently refers to the first two websites in a connection with each other. Centered on that co-citation, Search engines recognizes a regards � or weblink � between those two websites, which is then used as an important search engine-ranking factor.
What is Co-Occurrence?
As these conditions are not formally verified yet, there is a lot of doubt in the proper definition and description about co-occurrence. Some SEO experts have recommended that co-citation and co-occurrence basically make reference to the same concept. On the other hand, however, other SEO experts and experts, who have a eager eye on every modern SEO development, claim that co-occurrence is a bit different than co-citation.
According to the second group of thinkers, co-occurrence does not affiliate two sites completely. Instead, co-occurrence represents the organization of some particular phrases � or more specifically, essential keywords and phrases � that come near to each other. This closeness of essential keywords and phrases produces an organization and regards that are easy to understand by Google as an essential online look for motor factor.
Although a few details may not significantly improve your online look for results positioning positions, it will definitely put you on the right direction with regards to enhancing your site's seo. On being associated a lot of times by neutral sources, it has the potential to create a important positive impact on your blog or website.
Is There Any Evidence to This Theory?
It is important to understand that unless some thorough and specific verification comes, this is to stay and be known as a simple �theory�. However, there has been some proof that support this concept, although many experts are still indicating otherwise.
Rand Fishkin, the popular SEO specialist and owner of SEOmoz, first started to evaluate some unusual look for that persuaded him to consult further and come up with this concept of co-citation and co-occurrence. In his Nov 2012 demonstration of White board Saturday, he expected that anchor-text may be on the forward swing and that Search engines has presented another aspect for position sites in the look for, more particularly known as co-citation and co-occurrence.
In that demonstration video, he described three illustrations of such odd look for that persuaded him to come up with this forecast in the first place. These three illustrations are estimated below in the terms of Rand Fishkin:
�For the question �cell phone scores,� weighing variety four is a website on ConsumerReports.com without the conditions �cell phone� or the term �ratings.� Actually, I do think they have the term �rating,� and they might have the term �phone.� But it�s in the writing. It�s not even in the headline. Really amazing that they are position so well for such a aggressive question.Number two, �manufacturing listing.� Again, another very aggressive term, and ThomasNet is position variety three without referring to any of these conditions, without seeming to try and focus on that term at all.Number three, �backlink research,� where Start Site Traveler, SEOmoz�s own device rankings variety two, and yet not in the headline. It�s not anywhere on the site. Neither of these conditions are anywhere on the site. In the small, Search engines is actually using some written text from another article that they discovered that refers to back-link research.�
In these illustrations, Rand tries to confirm out that these sites are ranked for highly aggressive search phrases and yet the web page duplicate does not referrals these search phrases anywhere in the headline labels or in the material of the page.
Rand Fishkin says that it is because of the process of co-citation and co-occurrence that these sites position so high for their main search phrases.
Referring to the 1st example of Customer Reviews, Rand says although they have not straight focused the keyword and key phrase �cell phones�, but on the Online, you often see the search phrases �cell phones� and �Consumer Reports� coming together.
For example: �Cell mobile phones as ranked by Customer Reviews.�
Although there is not any direct weblink, Look for engines is efficiently able to find an organization between these two terms. And if you remember properly, this is the whole concept of co-citation and co-occurrence � a weblink without a weblink.
Why Co-Citation and Co-Occurrence?
Over the past few years, individuals have efficiently controlled anchor-text to incorrectly improve their site's google search motor outcomes positioning positions, but Look for engines has since started penalizing those sites. The whole concept behind Look for engines is to provide its customers with the most precise, useful and useful information, and in order to keep it that way, it makes continuous developments in its criteria methods.
Co-Citation, Co-Occurrence and Look for Engine Rankings:
Co-citation and co-occurrence are the results of the same need. They can only be developed normally if the material of your web page is good enough to be distributed and described with others. On a different note, this is one of the most important reasons why Look for engines places so much focus on social networking discussing.
I believe that co-citation and co-occurrence is going to play a essential role in identifying google search motor outcomes positioning positions for sites. According to this co-citation and co-occurrence concept, Look for engines is now concentrating on examining the organization and connection between two sites on the Online. In short, such natural and neutral co-occurrences are going to be the future reasons for google search motor outcomes positioning positions for any web page.
How to Generate Co-Citation and Co-Occurrence?
The whole concept of presenting co-citation and co-occurrence � in case if there is any � is tocreate high quality material, have authentic existence on the web and be active online. The concept will keep enhancing day by day, but right now, you can take the following actions to earn more co-citation and co-occurrences for your web page or blog:
Create high quality material that is deserving to be described and distributed on the web.
Be practical on the Online, in forums and forums.
Write more on hot, popular subjects, so other individuals give details to your useful material.
Final Thoughts:
As some historical and apparently unorthodox google search have shown that co-citation and co-occurrence factors may actually are available, you might have to look further into it to evolve to its guidelines and specifications. Look for engines may also make an formal statement about it. It is not that SEO is passing away, but it is absolutely being enhanced and renewed for offering better outcomes to find motor's customers. Co-citation and co-occurrence seem to be the next big thing in an make an effort to avoid adjustment of SERPs, or as many will recommend, it is just another make an effort to reverse over-optimization, which was the very reasons for Look for engines Penguin�s release.