Google Statistics is a free Web analytics system that provides details and details about Website guests and efficiency. Without an knowing of the conditions and resources within the system, it is hard to make the most of Google Statistics. The system uses many conditions that are obscure if you are not immersed in Web analytics. E-Power Promotion has put together a Google Statistics Glossary of Terms that will help you comprehend your Google Statistics system. The more comfortable you are with the system, and the better you comprehend the terminology, the more efficiently you can use Google Statistics to enhance the performance of your Website.A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A
Alerts: A Google Statistics Alert is a notification of a change in your details. Signals are beneficial because they sketch your attention to system abnormalities you otherwise may have overlooked.
B
Benchmarking: The Google Statistics service gives customers a perspective into how their Website is performing in comparison to other Sites of similar size. Benchmarking allows you to compare your site's Statistics details, such as trips, web page opinions, jump quantity, regular time on website and other analytics against details from other participating Sites.
Bounce Rate: The amount of trips in which the guest only opinions one web page of your Website before making is known as the Bounce Rate. With Bounce Rate details, you can evaluate the high high quality of customer trips. A high Bounce Rate often indicates that your webpages are not appropriate to what your guests are looking for. You can lower your jump quantity by producing better targeted ads and Getting Pages, as well as creating high quality material that will engage guests and sketch them into your Website.
C
Click: The single instance of a customer following a hyperlink to another web page or to initiate an activity.
Conversion: This is what occurs when a objective is completed. Alterations happen when a guest comes to your website and finishes a desired objective or activity. Completing a purchase and submitting a contact form are both examples of objectives. Google Statistics allows you to make customized objectives so you can evaluate customer activities that are essential to your Website.
Cookie: A bit of written text details used to remember details from web page to web page and visit to visit. Biscuits can contain details such as customer preferences or shopping cart solution application contents.
Cost Data: The details imported from a Google AdWords consideration into an Statistics consideration.
Custom Reporting: Google Statistics offers the option to make customized reviews based on the analytics and dimensions you choose. Custom reviews present the details you selected, organized in a way that works for you. Once you make a customized report, it will be available to you everytime you login.
D
Direct Traffic: Visits to your website where the customer kinds your URL into their browser's deal with bar or when a guest uses a bookmark to get to your Website. It is essential know where your Website guests is arriving from so you can comprehend which marketing endeavors are working for you. Immediate visitors demonstrates how many of your guests know your product and Website URL. These guests did not discover your Website on look for search engines or on another website. They came directly to your Website.
E
Ecommerce: The purchasing or selling of products or services over the Internet.
Exact Match: One of the three different coordinate kinds that Google Statistics describes to recognize a URL for either a objective or a channel. An actual coordinate is a coordinate on every character in your look for sequence from starting to end.
Example: if you set your actual coordinate URI to "/page1" then only the "/page1" sequence will be involved. "/page12345" would not and "2/page1" would also not be involved.
F
Filter: A guideline that contains or excludes particular details from reviews. You can use filtration to carry out activities like eliminating internal visitors from reviews or to only consist of visitors to a particular subdomain. Learn more about using filtration in Google Statistics.
Funnels: Series of steps a guest finishes to reach an end objective. Google Statistics allows you to indicate up to ten webpages in each channel definition. Creating funnels can show you where guests abandon the process during the path to transformation.
G
Goal: A evaluate of something you want to monitor in Google Statistics that you define as a success. Goals must relate to a quantifiable activity that your Site's guests take, such as product purchases, newsletter sign ups, or downloads. Goals are set up in Google Statistics to monitor conversions.
Goal Conversion Rate: The amount of trips on a website where the guest finishes a objective or finishes a transformation.
Google Analytics: Free service offering a simple way to monitor analytics on your Website with the addition of a little small of program code placed on all webpages of your Website. Google Statistics allows you to see how guests found your website, what webpages they frequented, how long they stayed on your website, among many other facts and figures. Properly knowing and interpreting the details available through Google Statistics will allow you to enhance your Website, enhance your conversions and enhance your Site's efficiency. You can make or access your Google Statistics consideration at http://www.google.com/analytics/.
H
Head Match: One of the three different coordinate kinds that Google Statistics describes to recognize a URL for either a objective or a channel. Suits the figures you specify as the starting of a sequence such as all strings that end with figures in addition to what you have specified.
Example: if you set your go coordinate URI to be "/page1", then "/page12345" will also be involved because the starting of the sequence is identical.
I
Impression: The display of a referral link or advertisement on a web web page.
Include: A type of narrow which fits a written text sequence or frequent appearance against incoming details, and keeps only those hits that coordinate.
K
Keywords: These are the words that guests use to discover your Website when using a google look for motor. Google Statistics provides a list of search phrases that have been searched by customers who discover your Website. This details shows you what searchers are actually looking for when they discover your Website. This also allows you to discover potential new search phrases to target.
L
Landing Page: The first web page a guest opinions during a session; also known as the entrance web page.
Loyalty: A evaluate of guest activities. A viewer's commitment is illustrated by the quantity of periods they come back to your Website in a specified interval of time. Loyal guests are typically highly engaged with your Website and your product. Low customer commitment often demonstrates the need for new material and frequent updates to a Website.
M
Match Type: Defines how Google Statistics identifies a URL to consist of or exclude for objectives and funnels. The three available coordinate kinds consist of go coordinate, actual coordinate and frequent appearance coordinate.
N
New Visitors: Internet surfers who have not previously or recently frequented your website are considered new guests. If cookies on a previous viewer's computer have expired or if they have deleted their cookies, these guests will also register as new guests. Google Statistics lets you see how many new guests you have so you can fine-tune your Website to enhance repeat trips as well as enhance the variety of new guests.
O
Organic Traffic: Visitors who come to your Website from unpaid natural or natural google look for.
P
Paid Traffic: This consists of guests who come to your Website from Google AdWords ads, compensated google look for motor search phrases and other on the internet compensated ad strategies. When investing in an on the internet PPC or other strategy, this details will show you how effective your compensated on the internet system is.
Page View: The quantity of periods guests arrive on individual webpages of your Website. If a customer reloads a web page, that activity will be counted as an additional web page perspective. If a guest navigates to a different web page and then returns to the original web page, a second Page View will be recorded as well. Page opinions allow you to see which webpages on your website are the most popular.
Q
Query Parameter: A VARIABLE=VALUE couple that follows the question mark ("?") in a URL. Example: http://www.example.com/search?q=foo contains the question parameter q=foo
Query Variable: The VARIABLE portion of the VARIABLE=VALUE couple that makes up a question parameter. Variables store details such as search phrases entered into a google look for motor. In the above example, the "q" in "q=foo" is the question variable.
R
Referring Sites: Other Sites that refer or send guests to your Website are called mentioning websites. Knowing where you get your visitors from is an easy way to enhance your ROI. You can focus more resources online that are mentioning more visitors, or re-evaluate your strategies online that are not driving much visitors.
Regular Expression Match: One of three different coordinate kinds that Google Statistics describes to recognize a URL for either a objective or a channel. Special figures can be used that enable wildcard and flexible matching. This is useful if your guests are arriving from several sub domains or if you use dynamic interval IDs.
Request URI: The sequence at the end of a URL after the ".com" in your Web deal with is the demand URI.
Example: If your URL is "www.mycompany.com/page1/product1.htm" then your demand URI is "/page/product1.htm".
Returning Visitor: A coming back guest is a customer who has been to your Website and has come back. When guests come back to a Website, it demonstrates that the Website is of interest to them.
S
Search Engines: Online resources that allow you to discover particular Sites by using a keyword look for question. The three main look for search engines are Google, Yahoo, and Bing. Google Statistics segments your visitors details so you can see which look for search engines are getting visitors or visitors to your Website, and how much visitors each google look for motor is producing. Google Statistics allows you to separate this details into compensated and non-paid results.
T
Time on Site: The common time interval a guest usually spends accessing your website within a specified interval of time. You can use this details to evaluate the efficiency and high high quality of your Website. The longer guests spend on your website, the more useful and interactive your website is.
Top Quit Pages: The webpages on your Website that guests leave from. In Google Statistics, these webpages are detailed in order from those the most guests departed your website to those webpages that guests least departed your website. Take into consideration the material of the exit web page when deciding on a approach. If people are making your website from a Thank You web page, there is no need for worry. If one of your Top Quit Pages is another web page on your website, you want to investigate why your guests are making from this web page.
Top Getting Pages: The first webpages that customers land on, or come to when entering your Website. Within Google Statistics, these webpages are detailed in order of most frequented to least frequented. This details is essential because it allows you to see which webpages are getting visitors.
Tracking Code: A little small of program code that is inserted into the body of an HTML web page. The monitoring program code captures details about trips to a web page.
Traffic: The count of trips to your Website. Within Google Statistics, visitors can be divided into several categories such as, direct, natural and compensated.
Traffic Sources: Where you get your visitors from. Google Statistics contains details on which websites your guests are arriving to your Website from as well as what search phrases they are using to get to your Website.
U
Unique Visitor: The variety of individual (non-duplicate) guests to a website over the course of a particular interval of time. This details is determined by cookies that are stored in guest browsers.
Uniform Resource Locator (URL): The deal with of your Website (i.e. www.mycompany.com)
V
Visitor: The person who goes to a Website. The "Visitor" section of Google Statistics offers details and reviews concerning the activities of the guests that frequent your Website.
Visitor Session: Enough time a guest usually spends on a Website. The longer a guest stays on your Website, the more appropriate it appears to look for search engines. To enhance how long guests stay on your website, it is essential to present useful material, easy to use navigation, and up to date details on your product, goods and services.
Visits: The quantity of periods your Website is accessed. This details allows you to see how effectively your Website is being promoted. Watching the trends in your trips allows you to evaluate which aspects of your on the internet marketing are working.