Current
Past
Analytics / SEO / Promotion / Technique at SapientNitro
Account Administrator [SEO / SEM / SMO / SMM] at Outrider
Volunteer | Look for Motor Promotion and Community Media Marketing at Investigates without Boundaries / V�t�rinaires without Fronti�res � North america (VWB/VSF)
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Education
Ryerson University
Sheridan College
Loyola
Recommendations
16 individuals have suggested Phil Lee | Toronto
Connections
500+ connections
Andrew Lee | Greater SEO | SEM | SMO | Electronic Marketing's Summary
Graduated from Sheridan Higher education with accolades and with an advanced diploma in Promotion and Company Control.
Currently study at Ryerson School on a part-time basis to explore other interests such as non-profit marketing, non-profit organisation relevant business and environmental analysis. In addition, taking marketing courses and operating towards a degree in Promotion.
I am self taught SEO (search engine optimization), SMO (social media optimization), PPC (pay-per-click), SEM (search engine marketing), HTML, Coffee and other programing 'languages'.
Currently operating for one of Canada's most reputable search engine marketing organizations.
Outrider specializes in:
- Look for Motor Promotion (SEM)
- Community Media Marketing (SMO)
- Look for Motor Marketing (SEO)
- Community Media Promotion (SMM)
- Community Media Marketing (SMO)
- Pay-Per-Click Compensated Ads (PPC)
Clients:
I�ve proved helpful with many different customers from world major application and technological innovation organizations, huge charitable groups, business websites, article websites, specialized websites, movie websites, different major car manufacturers, banking institutions, retailers, household items, and food and drinks.
I also assist a non-profit organisation with their marketing, Investigates Without Boundaries (VWB - www.vwb-vsf.ca). VWB is a charitable with a objective to perform for, and with, areas in need to promote the wellness of creatures, individuals, and the surroundings that maintain us.
Specialties
- Look for Motor Promotion (SMO)
- Look for Motor Marketing (SEO)
- Community Media Promotion (SMM)
- Community Media Marketing (SMO)
- Pay-Per-Click (PPC) Compensated Search
- Analytics/Data analysis
- Corporate Marketing
- Government application marketing
- Security (brochures, hand-outs, catalogues, etc) writing
- Customer and probability information marketing
Andrew Lee | Greater SEO | SEM | SMO | Electronic Marketing's Experience
SEO / Promotion / Community / Weblink Building
eBay / Kijiji
Public Company; 10,001+ employees; EBAY; Online industry
January 2013 � Existing (5 months) Greater, North america Area
- Handle exterior link building vendors; perform with the Look for group Experts to offer excellent inner material that is used for self generated link building
- Measure and Evaluate the efficiency and ROI of all link building activities
- Determine the squad's SEO Community networking strategy. Determining key tasks and stakeholders within the company that we can partner with, make use of or run autonomously, Incorporate social media and into the fabric of our global company with outreach and training
- Develop and execute tactics that build viewers, interact with users and increase the reach of eCG whilst always wearing the SEO hat
- Staying on the innovative of new social spaces with input from inner customers, social media tracking resources and aggressive analysis.
- Comprehend how to understand social media information and know what to recommend centered off the outcomes. Paths achievements of social media programs
- Team cause on all social media properties and systems - Facebook, Google+, Tweets, LinkedIn, Instagram. YouTube, Tweets, Reddit, StumbleUpon, Tumblr, Stumbleupon, FourSquare, Pinterest, forums, wikis and blogs
- Arrange outcomes and outcomes into demonstrations for Look for group, Local Nation Groups and executive managemen
- Identify and interact with social media influencers � areas, manufacturers and marketers. Hire and retain the best link building and social media agencies for different levels of budget
- Handle social media material and day-to-day actions. Developing popular material, online loyality, composing article, community outreach efforts; make a blog writer outreach program, promotions, etc
- Engage inner topic experts to become occasional material members and other staff for social discussions as needed
- Always perform with with development teams to make sure we have the most up to date social media integrations
- Possess strong analysis abilities with the ability to find and gather interesting and relevant material (blog posts, information items, photos, movie, etc.)
Analytics / SEO / Promotion / Strategy
SapientNitro
Public Company; 5001-10,000 employees; SAPE; Promotion and Promotion industry
February 2012 � Jan 2013 (1 year) Greater, North america Area
Project Management:
- Handled SEO and research events for huge automobile accounts and across their sub brands
- Add offering Search engines regionalization techniques and suggestions across all customers at SapientNitro
- Accountable for creating Pay-Per-Click (PPC) techniques in AdWords for customers in the packed customer products and grocery sectors, and offering frequent reports
- Handled PPC costs through consistently taking information from Analytics and Ideas to pace the annually price range with goals, advertising schedule and peak opportunities/trends
SEO/Analytics/Insights:
- Regularly drawn workable insights and offered strategy suggestions using Search engines resources such as Website owner Tools, Ideas for Look for, AdWords Keyword Tool and Analytics
- Provided insights to customers using several information sources from social resources such as Sysmos and Radian6, and other research resources such as Anametrix, WebTrends and Omniture (Site Switch and Discover)
- Ready SEO audits and suggestions for huge automobile, customer products and economical companies
- Regularly used Analytics to pull insights for product sales message and customers to define their
- Developed and applied on-page and xml sitemaps for customers across SapientNitro
- Ready full incorporated search techniques for client (PPC / Community / SEO)
Sales/Pitching:
- Pulled information and insights to message new business
- Presented outcomes and possibilities to prospective clients
- Efficiently acquired buy-in from prospective client and increased their engagement over time
Account Administrator [SEO / SEM / SMO / SMM]
Outrider
Public Company; 51-200 employees; Promotion and Promotion industry
October 2009 � Apr 2012 (2 decades 7 months) Greater, North america Area
SEO:
- Developed SEO suggestions for customers depending on an analysis of their site
- Made SEO suggestions on Title Labels, Meta Explanations, Headers, Biscuits, JavaScript, listing, regionalization, ALT Labels, URL structure, etc.
- Dealt with the PPC group to make SEO suggestions that would improve quality scores
Communication
- Conveyed SEO relevant processes and conditions to customers in simple terms
- Developed monthly reviews, opponent analysis, and other records in ways that customers could understand
- Acquainted with finding information in Analytics and reporting on it
Project Management:
- Handled several SEO projects at a time
- Developed timeframes for deliverables depending on an analysis of the customer's needs
- Performed frequent client calls to follow-up on deliverables
- Acquainted with different search resources, such as SEOmoz, Omniture, Search engines Analytics, Urchin, different link pieces, headlines pieces and website crawlers
Technical Skills:
- Developed and applied sitemap.xml and .gz
- Developed spiders.txt files and different filters
- Able to read HTML and JavaScript
- Recommended 301 blows in several development languages
Other
- Trained new workers on SEO
- Organised every week training�how-to� classes for associates on various SEO topics (Sitemap building, Display, etc.)
- Acquainted with researching the market and examining a leads website for business pitches
Proven Success:
- Developed web page popularity for a huge application brand (8/10 google explore the first web page belonged to the client)
- Regionalized a huge website with Hundreds of language and country sub websites on a single domain to their proper country
- Driven considerable amounts of visitors via search (90% of 27,000 trips monthly came from enhanced search phrases for a application leader)
- Raised the amount of listed webpages from 775 to 63,900 in 2 several weeks for a major technological innovation client
- Targeted search phrases that forced a large number of new visitors via 100 new search terms
Volunteer | Look for Motor Promotion and Community Media Optimization
Veterinarians without Boundaries / V�t�rinaires without Fronti�res � North america (VWB/VSF)
Nonprofit; 1-10 employees; Vet industry
2010 � 2011 (1 year)
Vets Without Boundaries is a charitable with a objective to perform for, and with, areas in need to promote the wellness of creatures, individuals, and the surroundings that maintain us.
Marketing | SEO | SEM | PPC Sales Manager
Sindo Canada
November 2008 � Sept 2009 (11 months)
* Handled SEO and SEM campaigns
* Efficiently acquired a lead venture with the City of Toronto
* Had written and managed website material, catalogues, catalogues, situation analysis, and press announcements.
Marketing | SEO | SEM | PPC Specialist
CSDC Systems Inc.
Privately Held; 51-200 employees; Computer Software industry
January 2007 � Apr 2009 (2 decades 4 months)
Website:
�Monitored and maintained website traffic/statistics using state of the art application offer a detailed report to management every week.
�Designed Display routing system for the company website.
�Designed a website from beginning to end for a additional company.
�Created squeeze webpages, webpage material and creative multimedia.
Project Management:
�Manager a additional business's website transformation. This involved website positioning, contact forms, material, routing and treating a small group.
�Created material for marketing via email which involved several mail techniques, probability updates, client updates, press announcements and situation analysis.
�Managed the venture for planning several annually client conventions, over $120k in costs, which includes meals, hotel selection, costs, services, adventures and other strategies.
�Co-managed annually occasion by hosting over 100 guests and 20 employees for a conference.
�Created, supervised and managed the Pay-Per-Click (PPC) strategy which included over 50% of leads trips monthly.
�Managed a Look for Motor Marketing venture to improve the organizations position on common (non-paid) search phrases by over 80%. The SEO venture also led to over 20 aggressive search phrases position within the first 5 webpages of a major search engine.
Marketing Communication:
�Actively wrote, modified and designed website material and text for the new company website, such as product information and situation studies
�Successfully designed, wrote and sent out client updates with an open rate exceeding 25%.
�Responsible for modifying and cleaning up the data source of a large number of contacts.
� Budged and coordated with exterior providers for several annually conventions out of region and country.
�Organized an offer to improve presence to a meeting, resulting in a 50% improve in users.
�Coordinated with source organizations to offer company gifts and offers.
Sales Representative
Banana Republic
Public Company; 10,001+ employees; GPS; Retail industry
October 2006 � Jan 2009 (2 decades 4 months)
Marketing | SEO | SEM | PPC
PCSS
2008 � 2008 (less than a year)
- Handled a website venture to change the routing, appearance and usability
- Handled Look for Motor Marketing (SEO) project
- Developed SEO material and PPC getting pages
- Developed situation analysis and hand-out documents
