SEO and Social Media go together like peas and carrots. Check out today�s episode of Two Minute Tuesday to learn how to leverage SEO with Social Media to create big marketing opportunities for your online business.
�SEO� and �Social Media� are two of the biggest buzzwords for online business owners everywhere.
While the two concepts are very different in execution, they�re a match made in heaven for bringing more exposure and traffic to your site. This idea was recently given heightened status when Bing announced its incorporation of Twitter streams into its search results. Then things really caught fire when Google finally admitted that it considers social popularity and sharing in its search algorithm.
Now that you know the importance of social�s influence on your ecommerce site�s SEO, how do you get the best of both worlds? Check out today�s episode of Two Minute Tuesday and I�ll show you how.
I�m also excited to share another great product from another great Volusion customer. This week we�re featuring incredibly cute apparel for toddlers, straight from ajmalseotips.blogspot.com Big thanks to Nick and his crew for sending this over! If you�d like your product featured in an upcoming episode, please send an email to marketing@volusion.com, and we�ll get back to you with more details.
Happy selling!
-Matt Winn, Volusion
-Matt Winn, Volusion
Here�s the transcript if you�d like to read along:
Hi everybody! My name is Matt and I�m an Online Communications Specialist here at Volusion. Welcome to Two Minute Tuesdays, where we give you two minutes of ecommerce advice to bolster your online success.
Recently, Bing and Google announced that social results are impacting how your page appears within search results and queries. With this important information in mind, use these ideas to boost your SEO health with social media.
First, optimize everything. Don�t tweet or update your Facebook status until you have a carefully thought out plan for each of them. This means that you need to consider what keywords you�re using, whether or not you�ll link to a specific page on your site, and your overall communication objective.
Next, encourage sharing. Again, the more viral your content becomes, the more people will want to engage with it. And as your content becomes more popular with people, it will also become more popular with major search engines like Google. You can do this by adding retweet and share buttons on your social pages, and even ask users to share your work.
Third, link back to your website. Social media is inherently on a third-party platform, which means that you can get a free link back to your site. For example, if you�re doing a YouTube video on Social Media and SEO like I am, then you would link back to a page on your site that discusses social media. By optimizing for different pages by linking to them with similar content, you can help the SEO of the page in question.
Next, avoid crappy content. No one is going to want to share or link back to you if your content isn�t up to par. Thus, make sure you�re framing your content to provide information that will enlighten and enrich the lives of your readers. In other words, teach them, don�t preach to them.
Last but not least, use social bookmarks. Social bookmarks include sites like Digg, Reddit, StumbleUpon, and many more. These are all great places to share your content so others can �stumble upon� your work. Thus, if one person finds one of your great blog posts and shares it with their friends, you�ve just obtained even more link juice for your own site.