In the last 5 years, Search Engine Optimization has been rapidly changing offering a whole new market of tools and new opportunities to approach.However, this drastic change now requires digital managers to constantly stay focused on upcoming trends and directions in the industry. To miss a single opportunity can mean the life or death of your live campaign.
So let me pose a question (that many of you have asked in some of our past discussions): What are the new tips and tricks that should be taken into consideration, when looking to build a powerful web presence in 2013?
Let us start by discussing the 5 new areas that MUST be considered today � And base our discussions around these points before continuing on.
Remember to look through my past blog posts: �The 2012 Search Engine Optimization Guide� and �How to build your digital web presence�. They should help you touch base with some of the old points that you should already have included in your Search Engine/Pay per click Campaigns.
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