The Definitive Guide To Higher Rankings For WordPress Sites


WordPress is one of the best, if not the best content management systems when it comes to SEO. That being said, spending time on your WordPress SEO might seem like a waste of time, it most definitely is not. Optimizing your site to the best practices outlined in this article will help you improve your rankings, gain more subscribers and have a better website in general.
As I take quite a holistic view on (WordPress) SEO, meaning that I think good SEO should be engrained in all aspects of your online marketing and PR, this guide covers quite a lot of ground and is therefor a long read. Check out the table of contents below for some quick jumping around.

Updates to this WordPress SEO article

This article has been kept up to date with the best practices for WordPress SEO since early 2008 and the release of WordPress 2.5, the most recent update was on March 28th, 2012, with WordPress version 3.3.1 being the most current release. The goal of this article is to let all the info of all the different articles I wrote about the topic, here and on other sites, fall into one big piece: the final WordPress SEO tutorial.
The first versions of this article were heavily based on using a plugin called HeadSpace and a series of other plugins. I�ve since released my own WordPress SEO plugin which replaces quite a few of those. That plugin has proven so powerful that sites likeSearchEngineLandThe Next Web and Mashable now all use it. This WordPress SEO plugin is very stable and ready to use and this article now assumes you�re using it.
If you�re using another SEO plugin, like All in One SEO pack or Ultimate SEO, but would like to switch and make use of my free and extremely powerful SEO plugin, I�ve written a migration guide for you. It�s a really easy process. If you�re not using an SEO plugin yet, grab my WordPress SEO plugin and get going.
As search, SEO, and the WordPress platform evolve I will continue to keep this article up to date with best practices. Be sure to subscribe to my WordPress & SEO newsletter to receive notification when I update this article.

Need your website reviewed?

If you need an outside look at your WordPress install, you might consider our Website Review. The results of this review contain a full report of improvements for your site, encompassing my findings for improvements in different key areas such as SEO to Usability to Site Speed & more. For the cost of �749 (which is around $1000), you�ll receive a report that represents a much larger value in turn-over and profit. Get it now!

Table of Contents

  1. The Definitive Guide To Higher Rankings For WordPress Sites
  2. 1 Basic WordPress SEO
    1. 1.1 URLs
      1. 1.1.1 Permalink structure
      2. 1.1.2 WWW vs non-WWW
      3. 1.1.3 Stop words
    2. 1.2 Optimize your Titles for SEO
      1. 1.2.1 Controlling titles with the WordPress SEO plugin
      2. 1.2.2 Optimizing individual posts
    3. 1.3 Optimize your descriptions
    4. 1.4 Image optimization
    5. 1.5 XML sitemaps
  3. 2 Template optimization
    1. 2.1 Breadcrumbs
    2. 2.2 Headings
    3. 2.3 Clean up your code
    4. 2.4 Aim for speed
    5. 2.5 Rethink that sidebar
    6. 2.6 HTML sitemaps
    7. 2.7 Author highlighting
  4. 3 Advanced WordPress SEO and duplicate content
    1. 3.1 Noindex, follow archive pages and disable some archives
    2. 3.2 Disable unnecessary archives
    3. 3.3 Pagination
    4. 3.4 Nofollowing unnecessary links
    5. 3.5 Canonical
  5. 4 A site structure for high rankings
    1. 4.1 Pages instead of posts
    2. 4.2 New wine in an old bottle
    3. 4.3 Linking to related posts
    4. 4.4 Go easy on the tags
  6. 5 Conversion optimization
  7. 6 Comment optimization
    1. 6.1 How you get people to comment
    2. 6.2 Bond with your commenters
    3. 6.3 Keeping people in the conversation
  8. 7 Off site blog SEO
    1. 7.1 Follow your commenters
    2. 7.2 Use Twitter
    3. 7.3 Find related blogs, and work them
  9. 8 Measuring results
  10. 9 Conclusions on WordPress SEO