Far too many business owners treat their website as if it were an old tri-fold brochure. Next to referrals and word of mouth, your website is your most valuable sales and marketing tool. For most Blue Corona clients, it's their number one lead generator. How does your website measure up? Unless you literally have no website, the first step to improve your website is accurate measurement and tracking. Many clients want to race through this step, but if you don't really know how your current website performs, how will you know if the money you spent on the new website was worth it? You won't.
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