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Resume (Atlanta SEO, SMO, Online Marketing, etc.)

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AJMAL KHAN

5729 Orchard Place Crossing SW
Lilburn, GA 30047
(404) 396 � 8408
craig[at]mydomainname

Professional Summary & Objective

Highly effective and creative Marketing master implements technology to increase ROI via online marketing methods such as SEO, SMO, SEM, Brand Reputation Management, Web 2.0, blogging, networking, and others.
Front-end Development, Content Management Systems, Customizing WordPress, Professional & Social Networking, Search Engine Optimization, Search Engine Marketing, Online Marketing, Analytics and Reporting, Identify Opportunities, Performance Strategies.
I will make your organization money. I will save your organization money.
In short � Your Organization NEEDS ME.

Key Strengths / Major Capabilities

  • Consulting, Benchmarking and Implementing various strategies for SEO (Search Engine Optimization)
  • Expertise in planning and executing strategic marketing campaigns online (web-based or static beginnings) via web, internet, email, etc., and to measure metrics & analytics to influence positive ROI.
  • Ability to manage, delegate, & train teams in various aspects of Internet / Online Marketing, including webmaster, developer, designer, producer, writer, etc. using state-of-the-art techniques, methods & trends.
  • Sophisticated understanding and enthusiastic researcher of technologies, such as SEO, SEM (Search Engine Marketing), SMO (Social Media Optimization), Brand Reputation Management, marketing concepts, strategies & methodologies, E-Commerce, ROI, and much more.
  • Mastery of written English communication, in a variety of styles, to accomplish different goals. From code to content, design to development, management & training to marketing & analytics, I�ve the resources and experience to be a success.
  • Goal, achievement and result oriented; Able to see the "big picture", as well as having an eye for detail. Flexible & collaborative, but also able to delegate, & be self-managing.
  • Innovation & Persistence; if I don�t have the solution, I will find it or learn it.

Skills

Knowledge

  • Emerging Technologies & Trends
  • Online Marketing (eMarketing, Internet Marketing, web marketing)
  • Viral Marketing, Tribal Marketing, etc.
  • Campaign Management
  • Project Management
  • Vendor / Agency Management
  • E-Commerce
  • Web Development
  • Web Design
  • Webmaster
  • Content Management
  • Content Sourcing
  • Content Syndication
  • SEO
  • SEM
  • SMO
  • Brand Reputation Management
  • Building Relationships
  • Analytics
  • Reporting for effectiveness, productivity & ROI
  • Benchmarking, Competitive Research and more

Software

  • Microsoft Office
  • Dreamweaver
  • Adobe Photoshop
  • Omniture
  • HitWise
  • WebTrends
  • WebPosition
  • WebCEO
  • Global Sight CMS
  • WordPress
  • Digital Impact Campaign Manager
  • Erigami�s SNF+
  • HP Proprietary Software
  • MDA, Article Check, etc. (Microsoft)
  • SEO Surf
  • RankSense
  • Coremetrics
  • Market Samurai
  • Firefox�s Firebug

Languages

  • HTML (Including 5)
  • DHTML
  • XHTML
  • CSS
  • JavaScript
  • PHP
  • MySQL
  • SQL
  • RSS
  • Atom

Work Experience

CSKnet
Managing Consultant
Atlanta, GA
2007 � Present
Consulted with diverse clients on Online Marketing strategies, SEO (Search Engine Optimization), Web 2.0, SMO (Social Media Optimization), Front-end development using HTML, CSS, PHP, MySQL, JavaScript, CMS, (with cross-browser compatibility, usability, accessibility, standards, etc.) as well as Research, Reporting, Analytics, eCommerce consulting, etc.
  • Hiyaa!! Martial Arts Podcast
    • Co-Host, Webmaster & Online Marketing Manager
    • Custom Design & Development of WordPress-backed Website
    • Content Development
    • Social Media Optimization
    • SEO � Search Engine Optimization
  • Atlanta Mahjong
    • Design & Develop informational, yet converting & engaging website
    • Implement customized CMS
    • Initiate Competitive Research, SEO, SMO, Online Marketing, etc.
    • Engage in blogging and other Web 2.0 practices
  • PATHS Atlanta
    • As a founding member of this non-profit, I built the website, and provide webmaster-ing, SEO, Content Management, Competitive Research & Benchmarking, analytics, Video Production & Marketing, blogging, as well instruct in martial arts
    • Increased overall traffic by 200%
  • Central Equine
    • Consulted & Implemented SEO strategies & techniques, competitive landscape benchmarking, monthly analytics (Google Analytics & Coremetrics) and competitive progress reports, keyword research, offsite strategies, etc.
  • Sagal Radio
    • Consulted on Web Development & Online Marketing implementation
  • Brocket Pub & Grill
    • Consulted on Web Development, Content Management & SEO
  • Definition 6
    • Initiated in-house SEO process with aligned Analytics (Google Analytics & Coremetrics)
  • Twenty-Six Two Marketing Agency
    • Consulted, Advised & Implemented strategies for Competitive Research, Benchmarking, SEO, SEM, SMO, Reporting, Development, Blogging, Content Management Systems, Online Marketing efforts and more for various clients
    • Sampling of clients include: M9 Solutions, Ankle & Foot Centers of Georgia, Rilko Kids, LimeDot, Christian City, ChoicePoint�s IRM (Identity Risk Management), National Disability Lawyers, 755 Club, etc.
    Worked with clients in Singapore, such as Joshua Consulting Group, Omniface & Grassland Express Tours, to provide in-depth Competitive Analysis, advice & Implementation of enhancements to web presence, activities and processes, and manage flow of enhancement for SEO (Search Engine Optimization)
Hewlett-Packard Asia Pacific Pte Ltd
Country e-Operations Manager
Online Marketing, SEO, Webmaster, Development, Management, and much more
Singapore
2002 � 2007
  • Raised Web-Generated revenue across country SMB Portals in South East Asia by 40-60%, within a 12-month period.
  • Strategic Planning, Initiation and Managing Execution of web and eMarketing (online, internet & email marketing) campaigns for the SMB & Enterprise sector in Singapore, Indonesia, India & Thailand
  • Conceptualized & Initiated execution of program to equally distribute visibility of various Business Unit�s products on portals
  • Designed, Developed & Managed execution of eDMs (electronic direct mail marketing), Promotions & Special Events Pages, Micro-sites, Links & Chicklets; all as supporting and achieving various SMB campaign objectives
  • Ensured fresh content for site &amp eCommerce applications was up to date, using CMS, HTML, CSS, JavaScript, SQL and more.
  • Utilized various reporting tools to create reports, analyzed and acted upon Campaign Performance Metrics & Conversions (Omniture)
  • Liaised directly with CRM & ERP associates to achieve full CLM (closed-loop marketing), from ensuring accuracy & completeness in customer database and targeting the audience, to loyalty programs, Opt-ins and personalization
  • Implemented HP�s "Operation One Voice" standards and re-branding throughout SMB Portals, Promotion & Events Portals, eDMs and Micro-sites, ensuring usability and structure
  • Facilitated New Product Introductions online
  • Managed partners & vendors in collaborating on projects
  • Re-developed and Maintained SMB portals and updated online Product Catalogues
  • Helped facilitate various customer incentive rewards programs within Singapore
  • Lead presentations and meetings to highlight achievements and discuss escalations
  • Served on various project planning and execution boards for various aims, including Web 2.0 involvement, such as blogging, SMO, etc.
  • Trained various agency employees in HP Proprietary software, HP eMarketing standards, Design & Development standards, etc.
  • Continuously improved operating processes, keeping in mind budget (and individual & team targets), so as to lower cost and improve ROI.
  • Conducted in-depth training for new team members to repeat all duties of a Country Operations Manager for other SEA countries
CSKnet
Consultant
Atlanta, GA, USA
1998 � 2002
Worked with various clients to:
  • Conceptualize, Initiate and Manage Online Web, Internet & email Marketing campaigns
  • Lead & Coordinate various aspects of Online Acquisition & Retention Marketing efforts designed to drive site traffic. PPC (pay-per-click), SEO (search engine optimization), SEM (search engine marketing), Affiliate programs, Portals, Comparison Shopping sites, Affinity sites, email marketing acquisition & retention programs; Product data feed driven programs & other media-based business building activities.
  • Analyze Metrics of Marketing Campaigns, Web Sites & Portals (SEO, Usability, Keywords & Keyphrases, Structure, Lead Generation, Customer Database, etc.), Create Reports, and Consult on effective Strategic Solutions for better ROI.
  • Advise on content for Lead Generation, Retention, Return visits, Lead Conversion, SEO, SEM, etc.
  • Develop entertaining yet informative Newsletters and collateral materials
  • Create innovative Graphic Design
  • Explaining & Offering high bandwidth/low bandwidth options
  • Full Life-Cycle local and Web-based Application Development
  • Site maintenance and communication establishment
Integratech
Interactive Communications Specialist
Atlanta, GA, USA
1995 � 1998
  • Initiated company website development to improve communications
  • Facilitated inter-departmental communications via reports, newsletters, etc.
  • Documented and trained teams on various software packages
  • Prepared reports based on sales and Customer Service Representatives
  • Managed team of over twenty customer service representatives

Associations

  • The National Eagle Scout Association
  • The Online Marketing Research Organization
  • The Management Solutions Network
  • The International Webmaster Association
  • The HTML Writers Group
  • The Web Design and Developers Association
  • The Atlanta ColdFusion Users Group
  • The Internet Society

Professional Development Courses

2004   Certificate in Total Customer Experience
2004   Certificate in Quality Workforce Development (Hewlett-Packard)
2004   Certificate in Data Privacy (Hewlett-Packard)
1999   Certificate in Developing Web Applications, NTI (New Technologies Instruction)

Education

University of Georgia
Business � Marketing
1991 � 1995

References

Please visit the Testimonials, and see the References of each previous client.

Next Step

Why, Contact Me for an Interview, of course!