Search engines also have paid search ads, sometimes referred to as �CPC� or �PPC� listings. Those acronyms come from the way advertisers are charged for these ads, on a Cost-Per-Click or Pay-Per-Click basis. If you pay, you get listed. When you stop paying, your listing goes away. Similar to newspapers, these ads typically appear alongside � but separate from � editorial content. They�re also not supposed to influence the editorial coverage. ajmalseotipsandtricks.blogspot.com