Our process for SEO is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can't maximize what you fail to measure and track. Better data equals better results. Our prospects almost always fall into one of two categories�those that know their numbers and those that don't. In order to intelligently invest in SEO, you must know your numbers. You need to know things like the number of website visits you receive today from non-branded organic search, your website's true visit-to-lead conversion rate, and the percentage of leads you convert into sales. Very few businesses and marketing executives know these numbers, but they should. Putting in place the right tracking tools and helping you identify and understand your key metrics is a critical part of our SEO process.
For prospects that already know their numbers, we start the SEO process with a full website audit and recommendations report. Our team will review your key metrics, perform keyword research, analyze your competitors, your linkscape, and key pages of your website, and create a detailed implementation plan. Where the engagement goes from there depends on your resources. Most of our engagements involve us creating and SEO strategy, implementing the details of the plan, and reporting the results. However, for clients with in-house teams in place, we can consult with you and use our proprietary SEO tools to help you achieve better results.
For prospects that already know their numbers, we start the SEO process with a full website audit and recommendations report. Our team will review your key metrics, perform keyword research, analyze your competitors, your linkscape, and key pages of your website, and create a detailed implementation plan. Where the engagement goes from there depends on your resources. Most of our engagements involve us creating and SEO strategy, implementing the details of the plan, and reporting the results. However, for clients with in-house teams in place, we can consult with you and use our proprietary SEO tools to help you achieve better results.