I'm not going to dive face first into the automated tools debate that constantly seems to circulate through the social media sphere. A tool to help streamline, disseminate content, and balance time can be just that, a tool.
Tools all have their purpose and can all be useful given the right circumstances. That said, you don't saw a board with a hammer. Learn your tools. Use them, but use them wisely.
Social media, including your blog, is a way for you to build relationships. It can help you gain and keep customers or open new doors for the future.
Automation is often seen as an easy way out for companies that know they're supposed to "be social" but they don't want to be, they just know it's "important" for some reason.
You're not fooling anyone. Social media gives you a voice. Trying to take the easy way out is like putting your company on mute. ajmalseotips.blogspot.com
