Google AdWords have scared me for years. The expectation that costs would be astronomical, especially for a small business, have kept me on the sidelines.While I�ve spent an entire lifetime managing marketing for a wide variety of professionals and entrepreneurs, Google has only been around for the past decade or so. But in that time, it has changed the entire landscape of business as we know it.
Google�s dominance of the Internet has wiped out traditional marketing instruments like the printed yellow pages, and continues to threaten the existence of printed newspapers, magazines and the rest of our old advertising standbys. Instead, search engines rule. ajmalseotips.blogspot.com
But as generous as Google has been with its organic search results, catapulting some businesses to the tops of the lists, it can snatch such free success away like candy from a baby. (more�)