Google Testing Trusted Stores Badges On Search - Ad Words

Google is testing the effect of adding �Trusted Stores� badges to qualifying advertisers� search ads, as it considers deploying the badges more widely. The experiment was first reported by Internet Retailer.
A Google spokesperson, asked to comment on the test, sent a statement that said: �As part of the Google Trusted Stores program, we�re currently conducting a test with a small set of advertisers to help users identify online merchants that offer a great shopping experience. In our ongoing efforts to provide ads that are useful and relevant for users, we�re experimenting with different ways to communicate information about the quality of the shopping experience for a particular advertiser in the search ad itself.�

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