Promoted Tweets appear in users� timelines when they search for a particular term, if those users are following the brand promoting that particular tweet, or if a user is similar to a user who already follows that brand. They appear at the top of the timeline along with an orange arrow and �promoted by�� to indicate that they are Promoted Tweets.
How To Make The Most Of A Promoted Tweet
Promoted Tweets appear in users� timelines when they search for a particular term, if those users are following the brand promoting that particular tweet, or if a user is similar to a user who already follows that brand. They appear at the top of the timeline along with an orange arrow and �promoted by�� to indicate that they are Promoted Tweets.