In SEO there are a lot of little things we can tweak to help a site rank better. This includes improving a site�s URL structure by making it more SEO friendly. The problem is, if you do this incorrectly your rankings could drop significantly and it could take a long time to make a full recovery. Use the checklist below to first make sure it�s worth it to change your URL structure. If you decide it is, the rest of the checklist will help you to make sure you update everything you should. This will help to reduce your ranking drops (or at least the length of time those drops last).
