love tools that provide increased clarity in organic search campaign performance, and I also love finding new ways to use data to report the value of organic search to clients more clearly and precisely. The GA team has been busy rolling out fancy new reports and features all summer, and two of them in particular provide more clarity in organic search�s role in generating conversions and revenue on websites.
Side note: I am more impressed with the new version (v5) of Google Analytics every day, I love their approach of making continued improvements and roll-outs over time.
