Cyber Monday Expected to Surpass $700 Million in Online Spending, Making it Heaviest Online Spending Day on Record
RESTON, VA, November 25, 2007 � comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an update of holiday season e-commerce spending covering the first 23 days (November 1 � 23) of the November � December 2007 holiday season. More than $9.3 billion has been spent online during the season-to-date, marking a 17-percent gain versus the corresponding days last year. Online retail spending was strong on both Thanksgiving Day (up 29 percent to $272 million) and �Black Friday� (up 22 percent to $531 million), outpacing the season-to-date growth rate.
| 2007 Holiday Season To Date vs. Corresponding Days* in 2006 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. � Home/Work/University Locations Source: comScore, Inc. | |||
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| Billions ($) | ||
| Holiday Season to Date | 2006 | 2007 | Pct Change |
| November 1 � 23 | $7.98 | $9.36 | 17% |
| Thanksgiving Day | $0.21 | $0.27 | 29% |
| �Black Friday� (November 23) | $0.43 | $0.53 | 22% |
* Corresponding Shopping Days, Not Calendar Days
